'We reserve the right to seek all remedies for this infringement, including but not limited to statutory damages of up to $150,000 per work. 'We stand ready to enforce all legal rights to protect our trademarks and copyrighted content and to prevent you from deceiving consumers and unlawfully appropriating our work in the service of your business,' the letter stated. The publishers said that was indistinguishable from theft, and in the cease-and-desist letter, promised to take legal action if Brave persisted. Brave will retain 15%, with the remaining 15% going to advertising partners. The latter will be able to turn that money - in Bitcoin form - over to their favorite sites or keep it. Seventy percent of the revenue from Brave's ad sales would be shared with publishers (55%) and users (15%). Brave will scrub websites of most of their ads and all tracking, then replace those now-empty slots with ads it sells.

The browser's revenue model, Eich explained nearly three months ago, was based on ad blocking. Eich resigned from Mozilla after a storm of protest over contributions he made in 2008 to supporters of California's Proposition 8, a ballot measure that banned same-sex marriage. Brave, the browser launched as a preview in January, was built by a team led by Eich, the creator of JavaScript and formerly CTO at Mozilla - which develops Firefox - and for a brief stint in 2014, Mozilla's CEO.

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